Law Firm Marketing and Growing Your Legal Practice

If you’re an attorney, and you’re up late at night worrying about your law firm marketing and growing your legal practice, we can help. Too many attorneys, for too many years, have fallen victim to the scams and over promises of so many marketing agencies. Every day your law firm phone rings with calls from digital marketing companies, all stating the same thing. From bogus, bait and switch “guaranteed SEO firms” that end up ranking you for nonsense keywords to poorly managed paid search firms who overspend and overcharge, attorney SEO marketing agencies have raped law firms over the last decade and a half. So, if you’re one of those lawyers who is losing their mind because you’re spending more money on your SEO and online marketing than you are receiving in revenue from new clients, what can you do? Let’s take a look at how to stop the bleeding.

Is marketing a law firm expensive? Yes, it is. Is it worth it? Yes, it is. However, you need to choose the right agency. Selecting the right marketing agency for your practices isn’t easy. Knowing which firm to trust is hard. Just like a potential client needs to consult with a few attorneys before retaining a law firm, so should you when trying to determine which marketing company to hire. Look, you don’t want to get married to someone before you crawl into bed with them. What if you’re just not compatible? And, before you get the “third base” you want to do some homework. Black Box SEM doesn’t lock clients into long contracts, in fact, our marketing plans are very well, black and white. If they don’t work, don’t pay us. Period. So, how can you expand your firm? What do you need to do to get better leads? Today, we’re going to discuss law firm marketing and growing your legal practice in preparation for the new year.

The Top 5 Law Firm Marketing Tips for 2020

It’s nearly the end of 2019, and it’s been a pretty crazy year. Black Box saw a HUGE growth in client acquisitions over the last 12 months. How did we do that? Simple, we perform. Period. There are lots of law firm marketing agencies out there. Are we the best? No, we like to believe that just like law firms, we cannot claim to be the best because truly, there is no such thing as the “best” agency. What we believe, again just like attorneys, is that it’s important for law firms to hire the best marketing agency for their needs, their desires, and for what they want out of their marketing campaigns.

So, what does that mean? Simple, in this article, we are going to tackle law firm marketing and growing your legal practice. We are going to identify, what we believe to be, the top 5 law firm marketing tips for 2020. Why is this important? Well, as we mentioned earlier, lawyers get bombarded by phone calls on a daily basis from marketing agencies. Some calls are legit, most of them are not, and some even try to scare you into believing something is wrong. Never the less, each caller is trying to “woo-you” into buying. Buy this, buy now, hurry up and buy. Whether it’s some “non-compete clause” or some “approval notice” they have on a special offer, attorneys are constantly being pushed to purchase SEO and marketing. Guess what, you buy. That’s what drives the calls in the first place.

Unfortunately, most lawyers lose sight of what’s most important. During your call with a prospective marketing agency, most attorneys get lost in the “big words” and “big promises” that sales reps make. SEO firms paint a picture that their services are the best way to market your business, to grow your practice. Never the less, 6 months later when your phone hasn’t rung and you have no new clients, that same marketing guru tells you “oh well you still owe us money” and they mean it. Why does this still happen in 2019 and moving into 2020? Simple, law firms FAIL to ask the right questions. You need to get to know and understand what a marketing agency is going to do or focus on. That way you can see if they are a fit for your firm. Check out our pics for the top 5 law firm marketing tips for 2020. If you have any questions about our attorney SEO marketing or digital advertising for lawyers, click here to contact us.

Natural Language Programming 

Google launched a broad core algorithm update in October called BERT. How big is BERT? Well, Google themselves said it’s the biggest update to organic SEO in half a decade. So, yeah, this is a BIG deal. Guess what, Black Box is already finding ways to benefit from BERT. In short, BERT is a learning algorithm and it deals with language. We know how to utilize this to drive law firms more leads. Call us to find out what we’re doing with law firm digital marketing campaigns and BERT.

Talk to Search SEO 

It’s here, and you better get on it sooner than later. Talk to search SEO is a must for any law firm. Think about how often we talk to our phones rather than typing on it. People who walk out of county jail after a DUI ask for an attorney. An auto accident victim says “Hey Google, call an injury attorney near me” after a crash. Don’t you want to capture these inquiries? So then pick up the phone and call us now.

Accelerated Mobile Pages 

If you’re an attorney, and you want to get your blog articles to pop up in news feeds, then you gotta go AMP. It’s AMP time baby, it’s AMP time. Black Box SEM is launching some very cool AMP sites and updates rolling out January 1st, 2020. Be there, or be square. AMP’s been around for a minute, and it’s true that Google hasn’t finished it’s AMP project yet, but this is going to be HUGE in 2020.

Google AdWords for Attorneys 

2019 provided lots of updates to Google AdWords and campaign options. Look, if you want to get new leads from your online marketing spend than you better budget well for AdWords. We know how to stretch a budget, and how to improve quality score, ad positioning, and pull through ratios.

Television Commercials and Media Buys 

Black Box is now a proud provider of Television Commercials for attorneys. We have the ability to assist you with local and national campaigns, and we even have offers form closed circuit ads. TV ads work great, and if you think you cannot afford them, you’re wrong. We have ways of lowering the production cost and our media buying department is second to none.

Black Box SEM and Marketing Your Law Firm

Last month we published an article talking about the ever-changing world of SEO. Look, digital marketing and traditional marketing are supposed to help you grow your practice. Our goal is to help you grow year after year. Are we the right marketing agency for you? We don’t know, and neither do you. That’s why we always offer a comprehensive, totally free, site analysis and campaign review. During our review, we will discuss what it is you hope to gain from your marketing campaign. You can dive into our portfolio, ask us questions about our services, and we will provide you a blueprint of what we recommend from a work standpoint. At the end of the day, it comes down to money. Can you make more money off of the leads you get than the money you spend on marketing? If you can, then the marketing is worth it. It pays for itself and then some. If you don’t, it may be a big waste of time and resources. Call Black Box SEM at (877) 897-7785 to discuss a potential campaign today.


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