How Can I Get More Personal Injury Cases From Internet Marketing
If you venture to our blog often, then you know we spend a lot of time assisting attorneys with their lead generation needs. Digital marketing isn’t new. It’s been around long before Google became the giant of our industry. However, every year things change. In fact, it seems like every day new updates roll out that effect either organic results or ways you can manage your paid ads. If you’re an attorney, and you’ve been asking yourself “how can I get more personal injury cases from internet marketing” you are not alone. So, does SEO and paid search actually help attorneys?
Look, we are a marketing agency. And, just like every other SEO company or digital marketing firm, we write blogs about attorney lead generation as a way to entice you to use us. That means to open up your wallet and pay us lots of money. So, with everything you read here, remember we are trying to convince you to use our firm over the agency you are currently spending money with. What does that mean? Simple, do your homework.
Don’t just blindly trust us. If you’re taking the time to read one of our marketing articles it’s probably because you are looking for a new marketing agency. Why would you shop around? Easy, you’re most likely paying lots of money for marketing right now that simply isn’t working. Blindly trusting some rep over the phone selling you SEO landed you in this position in the first place. So take the information we provide and do your own research. Double, actually, triple check our opinions. With that said, here are some of our opinions on lead generation and how personal injury lawyers can get more leads through SEO and paid search.
Using Google AdWords and SEO for Law Firm Marketing Campaigns
Before we go any further, let me take a minute to clear up any misconceptions you have about digital marketing. Many SEO firms have painted an incorrect picture to clients, especially attorneys, over the past decade. There are only 2 ways you can market your law firm on Google. Organic rankings and paid search. The MAP section is still an organic result, unless you are now running a paid ad slot in the MAP section, which in turn qualifies as a paid search placement.
Okay, now that we have that part out of the way, let’s discuss using Google AdWords and SEO for law firm marketing campaigns. In our opinion, there are two types of attorneys who benefit the most from internet marketing, criminal defense and personal injury lawyers. This isn’t because defense attorney and injury litigation lawyers are better than others who practice different areas of law. It is strictly because these two types of attorneys tend to be in the B2C vertical. That means they are business to consumer. However, being a B2C driven attorney isn’t the kicker as to why internet marketing may be the best thing since sliced bread for your lead generation needs. It actually has everything to do with where your potential clients are searching for an attorney and how their mindset it when they need you most.
See, when someone walks out of county jail after a DUI, they whip out their phone and Google search for a “DUI attorney”. When “John Smith” gets into a car crash that wasn’t his fault, he assumes he’s won the lottery, so he Google’s “best car accident attorney near me”. See a pattern here? Personal injury and criminal defense are “sense of urgency” types of law. Your clients are ready, willing, able, and WANTING to retain an attorney NOW. Best of all, they had NO IDEA who to call so they “asked” Google for a lawyer. Okay, so now that you understand the value of using Google Adwords and SEO for law firm marketing campaigns, how do you implement this? Let’s go further.
Organic SEO Rankings
Content is king, and you need lots of it. Organic SEO helps you gobble up more slots on the first page. If you combine this with an effective paid search campaign the results could mean lots of new cases and way fewer headaches when dealing with your marketing. Look, organic SEO needs content. Yes, AMP, structured data, links, videos, images, and speed optimization are great and very helpful. But without LOTS of QUALITY content SEO will NEVER work. So don’t fall for some shady SEO firm who tells you content doesn’t matter. You need new content weekly. Period.
This is the 800-pound Gorilla of digital marketing. Look, if you want to go from zero to hero in one day, you can with Google AdWords. That is, if you know what you are doing. If you don’t, well, then you may end up $20,000.00 in the hole very quickly. AdWords is the BEST way to market your law firm online in our opinion. But diving headfirst into a campaign without knowing what you are doing is like sitting down at a roulette wheel and betting your life savings on Red 7. You may win 36 times your money. Odds are the house takes, well, your house.
Hire Black Box SEM to Manage Your Paid Ads and Your Law Firm’s SEO
Setting up a monthly SEO campaign or a successful Google AdWords strategy isn’t easy. We can help though. In fact, that’s what we do best. Again, don’t take our word for it. Call us and we will give you a link to our portfolio. Then you can call our current clients and talk to real attorneys who use us. Pick their brains, ask them if we are the real deal. In the meantime, check out some of the resources below to learn more about recent updates that affect SEO and paid search.
Search Engine Optimization and Google AdWords Updates Resources
Here are some links to articles written by agencies we trust. Take a look and remember to do your own homework. If you have questions, drop us a line by clicking here. We would love to talk shop about helping you grow your law firm practice.
- CMS Wire on BERT
- Search Engine Journal on Local SEO Changes
- Marketing Your Business Online
- Neural Language and Search Engine Land’s Opinion on it
- Google AdWords Certification Courses