Neural Matching and Voice Search Optimization

Black Box SEM wishes all of you and your employees a very happy new year. Now that we have the pleasantries out of the way, let’s be real. It’s January 2020. Whether you went all out and broke the bank on the holidays, or if you’re just greedy Grinches like us, it’s TIME to make MONEY. Period. Look, we love what we do. You love what you do. But none of us do what we do for free. While helping clients, making customers happy, and providing for our employees gives us all the “warm and fuzzies”, nothing feels as good as cold hard cash in our hands. Not even spending time with our families. Okay, that’s a joke, but seriously… we work hard to succeed. Yes, every year SEO firms and digital marketing agencies try to sell services based upon “updates” and “changes” that will affect their website and rankings. Blah, blah, blah this is 99% bullshit. We know it, you know it. Unfortunately, the search Kings and Queens decided to smash organic SEO with a wrecking ball in October. You now need to pay very close attention to neural matching and voice search optimization.

If you’re paying an SEO firm to manage your website, and you haven’t heard them address voice or talk to search SEO than you should worry. In addition, if you want to have some fun and see just how much your SEO rep actually knows about digital marketing, call and ask them about the specific tactics they are implementing to account for neural matching. In today’s article, we are going to dive deep into how your business and your website can capitalize on both of these two updates. Look, SEO and marketing your website may or may not be important to you. However, if getting new paying customers is important, grab a pen and paper and go through this blog carefully. Let’s take a look at how to use neural matching and voice search optimization to get new clients.

What is Neural Matching and How Does it Affect SEO? 

Rose is a flower. If you’re in a relationship, you may be spending money on pretty roses. If you’re like some of our sales reps who stay out too late on the weekends, you may be spending lots of money on roses to buy your way back into the good graces of your significant other. Rose is also an adjective. While we are on the topic of botany, flower and flower are alike. If you want to get super tricky, Ameican’s speak English. People in England speak English. It doesn’t mean words mean the same. If you went shopping for pants here in the states you’d be looking for dress slacks or jeans, maybe even workout wear. However, if you take a hop skip and a jump across the pond to go looking for pants you’d be in the market for underwear. Neural matching solves this issue. It’s like an AI for content.

Writing Content for Attorneys Using Neural Matching 

When it comes to publishing content for law firms, neural matching is a huge opportunity. Lots of words and phrases have similar meanings or totally different meanings. If you write content well, and you take into account neural matching and the AI behind it, you may be able to publish articles that slingshot your website to the top of the SERPs. This is also a great way to add resources and links to your content. If you have questions about developing quality content please give us a call. You can reach us at (877) 897-7785.

How Can Talk to Search Optimization Help Generate Leads? 

Voice search optimization is a must in our opinion. 2020 is going to only continue to provide updates and advancements to mobile phones and software. Siri, Samsung Search, and Google are all making leaps and bounds with voice-activated searches. Why is this important and why do we believe this is the biggest game-changer for those looking to market online? Simple, it’s all about the details. See, when someone “hand types” a search inquiry they typical shorthand it. Here is an example, let’s say “John Smith” gets into an auto accident and needs an attorney. Let’s add in the fact that he is in McAllen, TX. John may type in “McAllen car crash attorney” as a search term. However, if John actually wanted to submit an auto accident claim, he may wish to search for a more specific service. Talk to search allows search engine users to now go into far more detail with a search. John can now ask something like “file a car accident injury claim in McAllen” and that type of specific term may lead to a higher quality call and better conversion. See the images below. We have a client ranking for both types of searches (yes that’s a shotty hint to higher us).

Basic Shorthand Search “McAllen Car Crash Attorney” 


Advanced Voice Search Optimized Inquiry “File a Car Accident Injury Claim in McAllen” 

Voice Search Optimization Allows for Higher Quality Content 

We believe the biggest thing that talk to search programming allows for is higher quality content. The BERT algorithm update was so significant that Google themselves got out in front of it and addressed it publicly. Most SEO firms try to upsell clients when changes arise. That’s usually a scam, and we HATE when SEO reps push bogus work that is not needed. BERT, however, is a real thing, and it’s an amazing update. Robotic content sucks to read. It’s cold, boring, and really doesn’t provide any valuable information. Now, we can flush all of that crap content down to the toilet.

The biggest benefit of voice search is being able to write quality content that is informative, captivating, and fun to read. It’s pushing the “jimmy-rigged” SEO nonsense out of the industry and brings with it fresh articles that can actually help a potential client learn something. At the end of the day, that’s the true purpose of a search engine. To answer a question with multiple options that provide the best possible solution for the user’s problem or inquiry.

Content and Capitalizing on SEO in 2020

If you want to learn more about content and capitalizing on SEO in 2020 drop us a line. Black Box is an award-winning digital marketing agency. Don’t trust us, simply check out our client reviews. There is a reason why attorneys, dentists, and e-commerce business owners time and time again turn to our agency to help grow their businesses. If you would like to discuss a campaign, learn about paid search marketing, or even if you just want to pick up some free tips about content writing give us a call. We’re here for you when you need us.


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