How Can I Obtain Leads for My Law Firm?
If you’re like most of us, you are stuck at home working from your laptop. I myself, as I write this blog, am stuck attempting to focus on files while fending off my three children who seem driven to climb up onto my home office desk with the sole intent of smashing every key on my keyboard. I understand, you understand, and there isn’t much we can go about it right now. Never the less, we all need to keep our businesses going. So, if you’re asking yourself “how can I obtain leads for my law firm” during this crisis, keep reading, we’re going to give you some tips.
As always, Black Box SEM thanks you for taking the time to visit our website. We know that you have much better things to do than read our articles. So the fact that you’re visiting our news sections means a lot to us. We hope that you, your family, and your employees are doing well. Look, this will end. Yet, when it does, it may not be the same as it was before.
Here are some tips for generating leads for your law firm, even during a time of crisis.
Cost-Effective Ways to Market Your Law Practice
Look, we love working with law firms. For over a decade we’ve been helping lawyers with their lead generation needs. So take this with love, attorneys are a pain in the ass. Yes, you are and you know it. We cannot argue with you, because you’re lawyers. You know how to talk your way out of a paper bag. So when SEO sales reps try to pitch you expensive packages, you’re the kings and queens at getting a good deal. You are always looking for cost-effective ways to market your law practice.
In today’s economy, every attorney is looking for the BEST deal. Is that effective? Maybe, and maybe not. Look, saving a buck or two is important. Sacrificing the quality of work though may be detrimental to your business. I like to remind law firms that it’s not what you spend, but what you make. Regardless, Black Box wanted to put together some quick tips you can do for FREE, all by yourself, to generate leads.
Top Tips on How to Get Leads for Your Law Firm for Free
During the COVID-19 crisis, we want to do all we can to assist our clients for FREE. So, we decided to put together our top tips on how you can get leads for your law firm, all for free. Now, just because you do not have to spend any money manage these marketing medias, doesn’t mean you won’t have to put in some work. After all, if something sounds too good to be true, it is. That, or you’ve had way too many martinis tonight and you should probably go to bed before you wake up with a bed full of regret.
So, stop asking yourself “how can I obtain leads for my law firm” and start taking notes on the tips below. Better yet, call us and ask to speak to a Law Firm Marketing Analyst at Black Box. We’re standing by reading to charge you an arm and a leg to manage your marketing. Just kidding, we will only charge you an arm.
Manage Your Google My Business Profile
Your Google My Business Profile is a great way to drum up business. You can post updates, which act like mini blog posts, directly on your profile. You can upload short videos, which potential clients can click on and watch to learn more about you and your law firm. We love adding offers, that means posting things like free consultations or virtual car accident case reviews. GMB is free, so tap into it.
Making Videos and Growing Your YouTube Channel
Face it, just like the NFL wide receiver star Terell Owens, you “love me some ME“. You are all attorneys, you love yourself. Love to hear yourself talk, watch yourself on camera. So MAKE some videos and post them on your YouTube channel. Talk to YOUR CLIENTS. Teach them about your firm, let them know more about YOU and your accomplishments. Make quick one minute clips about your OPINIONS (yes we know you cannot give legal advice our your site) about cases you represent.
Write Blogs on Your Website
You know your area of law better than any SEO company. So take this time to write blogs about it. Talk about cases you’ve won, issues you’ve come across in the courtroom, or tackle frequently asked questions. Sit down, grab a cup of coffee (of a 6 pack of sugar-free red bulls) and TYPE your fingers off. It will pay off in the long run, because potential clients will read your articles and get a better feel for who YOU are and what your firm is all about.
Black Box SEM Can Help You Grow Your Law Firm
Remember, at the end of the day, Black Box SEM can help you grow your law firm. So if you don’t want to do the work we mentioned above, please call us with your credit card handy and we will be happy to tax you heavily. Just kidding. But in all seriousness, you can do a lot of things, all for free to grow your practice. If you have any questions, please feel free to call us. We are always here if you want to talk shop.